How Real Estate Agents Use Your Favorite Restaurants to Sell Homes

If you love to eat, you'll want to check out our top picks for some of the best foods the world has to offer.

That pizza place down the street could make or break your home sale. The best real estate agents know how to use your favorite restaurants as evidence of a great neighborhood when they market your home to buyers—helping you get a faster sale and a better price.

Top real estate agent George Graham stands behind using your favorite haunts to your advantage when selling your home. He told us that “having great food options is definitely a consideration a person makes when buying in an urban location.”

How does your real estate agent use the trendy diner down the street to sell your house? We interviewed three top real estate agents to show you their tricks of the trade.

1. Seller’s Agents Talk Up Restaurants as a Big Part of the Community

Restaurants help create the pulse of a neighborhood. When buyers decide on a location, the neighboring restaurants and shops are an essential component to the life—and the energy—of the area they’re investing in. That’s why real estate agents often use the best restaurants in the area to advertise how great the home is. As Minneapolis real estate agent Alexander Boylan pointed out, agents are “not only selling a house, but they’re also selling a community.”

Boylan went on to say that real estate agents will often “advertise restaurants as a selling point for the home because of the walkability of the neighborhood.”

That isn’t just the case in Boylan’s market. Graham told us that many buyers are concerned with the walkability of a listing. He said that pointing out “the close proximity to great shopping, food, and restaurants is helpful, especially if you are dealing with a downtown location.”

Elizabeth Weintraub, a top-performing seller’s agent in Sacramento, even tried out the top Mexican joint in the neighborhood of her latest listing and wrote about it on her blog.

She writes, “The location is perfect. Imagine living a half block away from William Land Park. It is also close to Starbucks and a terrific Mexican restaurant with outdoor dining, Dali’s Kitchen. . . . The point is, if I lived at this home with a view of William Land Park, I would be dining almost nightly at Dali’s Kitchen.” Weintraub specifically calls out the name of the restaurant to advertise how close that house is to delicious food.

Agents use your favorite neighborhood restaurants to market your house and its community in a few ways:

1. They call out five-star restaurants or hole-in-the-wall treasures in the listing description.
2. They tell buyer’s agents the top restaurants they can tell their clients about.
3. They talk up amazing eats at the open house.

In your next meeting with your real estate agent, tell them about your favorite restaurants in the area. They can use those trendy or quaint spots to advertise your house and your neighborhood’s charms.

2. Buyer’s Agents Meet Clients at Restaurants to Show Off the Location

Buyer’s agents will use restaurants to show off the location and help their clients settle on a house. Realtor® Alex Boylan told us, “Sometimes when I have a first-time client meeting and I know they want to be in a certain area, we’ll meet at the coffee shop or the local restaurant and I’ll tell them, ‘This is a part of the community!’ That is a selling point for the community they want to be in.”

This immersion in the neighborhood helps buyers get a solid grasp of its vibe and culture. It’s similar to exploring a city for the first time—you wouldn’t visit the tourist traps to get to know what it’s really like. You’d walk up and down the city’s streets, find a coffee shop, and sit there for a while. That’s what buyer’s agents do to give their clients a more complete picture of the area.

Boylan even goes the extra mile and “buys gift cards for the clients as welcome home gifts for moving into the neighborhood so they can visit their local restaurants.”

The best way you can get buyer’s agents to show their clients the great restaurants in your area is to communicate with your own real estate agent. They can talk to top buyer’s agents at their firm and in the area to make sure they know the hot spots and family-friendly joints perfect for a coffee meeting that shows off the neighborhood.

3. Seller’s Agents Use Restaurants to Attract Buyers with Active Social Lives

Restaurants are an important part of social life for millennials, and nearby eateries are also a big draw for couples and families who take their kids out to eat after school or after activities on the weekend. Without nearby spots, these clients are forced to travel farther to meet up with friends or for a great meal, which isn’t ideal.

According to Weintraub, showing off the great restaurants in the area can be a big draw for millennials who brunch and party at the local haunts with their friends. She told us that “properly marketed, a hot-spot restaurant or even a trendy hole-in-the-wall near a group of homes is a big selling benefit to many millennials today. That particular buying group likes to meet friends at restaurants and watering holes. That’s their social life. They generally do not entertain at home.”

Take note of which restaurants you think your agent should use to market to specific types of buyers. For example, the pasta place with delicious spaghetti and paper tablecloths the kids can draw on is a great place to show off to families. The trendy bar-restaurant combo with the best cocktail in town is perfect for nightlife-hungry millennials. It really depends on your area, and your agent will know the type of buyer you’ll need to woo.

Your Local Food Scene Is One of Your Property’s Greatest Assets

The best way you can take advantage of your favorite restaurants is to tell your real estate agent about them. Though they will be a local expert and probably have a good idea of which eats are the best, they won’t know exactly which ones are your favorite and why. So tell your agent about the hole-in-the-wall diner that you love because your kids love the apple pie. Specifics like that help agents market your house even better.

As Boylan told us, telling buyers about the best restaurants really says, “Hey welcome to the community—now go enjoy it!”

Once you’ve successfully sold your own home by leveraging the power of your local eateries, you may be in the market for a new home—and a new mortgage. Find out everything you need to know about mortgages in our Mortgage Learning Center.

Image: mactrunk

The post How Real Estate Agents Use Your Favorite Restaurants to Sell Homes appeared first on Credit.com.

Of Course People Are Using Pokémon Go to Help Sell Their Homes

It was bound to happen. Pokémon Go, the wildly popular augmented reality game launched less than a month ago, has already been used by bars and restaurants to attract additional business, so why not use it to sell real estate? It turns out folks looking to rent or sell houses and apartments are featuring the game in their real estate ads.

Numerous listings have been popping up across North America on everything from Craigslist posts seeking roommates, to house listings by owners and real estate agents looking for a competitive edge. The listings prominently feature the property’s proximity to Pokémon Gyms and Pokéstops, two critical elements for successfully playing the game.

pokemon_real_estate

Doug Hawks of Redmond, Washington, is one of those homeowners who saw the game’s potential to attract buyers who also are avid Pokémon Go enthusiasts. He listed his house for sale about two weeks ago on Zillow’s Make Me Move, a portal for homeowners who want to sell their property themselves.

Hawks included in the listing that there is a Pokémon Gym less than a five-minute walk from the house, and there are three Pokéstops within a seven-minute walk.

“It was everywhere in the news, on social media, and I was familiar with the game it was based upon, Ingress, and I knew it had the same infrastructure, so I checked out the game and it turns out we have all this stuff around us,” Hawks, 42, said. “So I thought this will probably be interesting to people who play Pokemon.”

While Hawks has had some interest in the house, no one has yet mentioned the Pokémon Go information in his listing, he said. And if the house doesn’t sell in the next couple of weeks, he plans to list it with a Realtor. Will he keep the Pokémon Go information?

“I intend it to be part of our standard listing,” he said.

Realtor Mandy Panozzo-Clay recently told Inman, a news site for the real estate industry, that she used Pokémon Go as a way to attract potential buyers to an open house.

“It was super basic. It was in our town’s ‘hip’ page with a link and photo of the house I was having an open house at and it said ‘looking for Pokémon? We have plenty here at…,’” Panozzo-Clay said. “Got a lot of response and some clicks to my website. I will do some more for my open houses next week.”

Of course, not all associated with selling real estate are so gung-ho. Some agents told the site there were limitations regarding the tactic.

“I think Pokémon Go has the potential to spark innovation along the same framework as the game, by targeting real estate consumers as a way to spur interaction, facilitate live real estate events like open houses and neighborhood tours, etc.,” Inman Ambassador Stacie Perrault Staub was reported as telling Inman.

“Do I think Realtors should start trying to buy ads on Pokémon Go? No. But might it start conversations with app creators in our space? I’d bet on yes.”

Tips for Selling Your House

If you’re looking to sell your house, there are many things to consider before putting it on the market. Have you found the right Realtor to properly price your property? Is the condition of your home at its best? And while you might not think about your credit when you put your home on the market, selling your home can have an effect on your credit.

Whether you’re looking to buy, sell or both, it’s a good idea to check your credit scores regularly. You can do so using Credit.com’s free credit report summary, which provides two free credit scores, plus a credit report card that tells you how you’re doing in the five key areas that traditionally determine your credit scores.

Main Image: Steve Debenport; Inset Image: Screenshot via Zillow

The post Of Course People Are Using Pokémon Go to Help Sell Their Homes appeared first on Credit.com.