Are you taking your lunch to work? Good. You’re probably saving a lot of money, and very likely calories as well. You’re also part of a growing movement.
It turns out that people aren’t eating lunch at restaurants as often as they used to, according to recent data from NPD Group, a global research firm. Lunch visits to restaurants, which represent 33% of U.S. restaurant traffic during the day, were down by 4% percent in the second quarter of this year compared to the same period last year, according to NPD.
Part of the reason is the rise in the number of people working at home, the research firm said. Add to that more shopping online, which cuts down on foodservice meals and snack breaks, and increases in menu prices, and you get less overall lunch traffic.
A pricing analysis done by NPD Group found that the price point where consumers are most satisfied and most likely to visit is when they feel it is “affordable to eat there often” and “good value for the money.” Average lunch checks in the second quarter of 2016 have increased by as much as 5% compared to the same quarter a year ago. NPD Group said that has also moved them beyond consumers’ “sweet spot” price.
“Simply said, who can afford to go out to lunch on a regular basis when checks have risen for some as much as they have recently,” says Bonnie Riggs, NPD Group, restaurant industry analyst, in a press release. “Historically, foodservice lunch has been the occasion where consumers didn’t want to invest a lot time, money or energy into this meal. It’s apparent by the drop in lunch traffic that the current value proposition isn’t meeting these needs.”
How to Spend Less Than $2 a Day on Lunch
If you’re still buying your lunch most days, chances are you could experience some significant savings with just a little bit of advance planning. In fact, it’s possible to spend less than $2 on lunch every day by making it yourself. You can see how the savings can quickly add up, especially if you’re currently spending $10 or more each time you eat lunch.
That extra money can go toward saving for a dream vacation or a new car. You could even pay down your student loans or credit card debt, which can dramatically improve your credit scores. You can see how your spending habits and debt are impacting your credit by viewing your free credit report summary, updated every 14 days, on Credit.com.
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